Dar Noora
The Designer
Noora Khalifeh: Reviving Tradition, Empowering Artisans
Imagine a wide-eyed and wonder-filled girl exploring the familiar tunnels of Al-Quds (Jerusalem’s) old city as if for the first time, from her father’s souvenir shop through the many shops, kiosks, stands, and corners of the market, following the cadence of bejeweled headdresses, skirts, and wrists punctuated by the clockwork clanging of iron shop doors opening and moaning their call to the morning’s patrons. She dances forth weightlessly, under and between the kaleidoscopic array of hand-crafted and painted ceramics, embroidered garments hanging just out of reach of a child’s arms, and antique silver jewelry, contrasted and framed on all sides by the intimately familiar pale grays, beige, and creams of a stone so native as to be termed “Jerusalem stone.”
Our Products
Explore Our Products
Our products blend traditional Palestinian cross-stitch (Tatreez) with modern fashion, creating unique, handcrafted pieces that tell a story of heritage, artistry, and empowerment. Each design is a fusion of cultural preservation and contemporary style, offering timeless elegance with a meaningful connection to Palestinian craftsmanship.
The Entrepreneur
Empowering Women's
Wr are very proud of its social outreach and the way it connects the traditional artisans who have historically produced such complex and ornate cross-stich designs for generations to a blossoming industry and a market, to which they would otherwise not have access. Beyond outreach, Dar Noora sees this work not only as an opportunity to create expressive, novel designs never before seen elsewhere, but also as a means of preserving Palestine’s rich cultural heritage. Cultural preservation vis-à-vis incorporating traditional cross-stich in every design is one of Dar Noora’s top priorities. Furthermore, Dar Noora concerns itself with social and economic impact: Palestine needs jobs, and while many women still work in traditional tatreez, this is hardly sustainable as an industry. Beyond Tatreez, there is a rich opportunity to open and expand a uniquely Palestinian fashion industry that would counter the typically foreign imposed model of economic development and empowerment with an organic, home-grown alternative, that stands to create jobs in which Palestinians would take great pride.
2012
Since
+200
Working Women
+700
Products
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