Noora Khalifeh

Palestinian designer Noora Abdeen/Khalifeh was born in the Old City of Jerusalem.

She studied business administration and economics and continued her studies at FIT University in NYC, USA, as an image consultant. However, her inspiration has always been derived from her love for her ancient Palestinian heritage and contemporary design. Hence, the foundation of her business is Noora Heritage House.

She fashions unique handmade designs into beautiful and harmonious art where the past meets the present. Her designs challenge traditional standards, inviting anyone who sees them to delve into a new fusion for the future.

Noora followed her passion to establish her trademark “Noora Heritage House,” which has become a distinguished Palestinian brand, and she now exports her Palestinian designs to the USA and Jordan. In her own studio, she has the freedom to produce designs with an authentic personal character that are attracting discerning buyers due to their color and spirit. Palestinian heritage embroidery work and unique non-traditional fabrics make Noora Heritage House’s designs contemporary and up to the minute. 

Noora innovates through experimentation, and all of her products are handmade in indigenous communities by 100 Palestinian craftswomen, who have been allowed to preserve and fine-tune traditional skills while passing them on to future generations. This allows the skills to stay within the communities while providing an income for women.

She did her first fashion show in Paris in 2017.

During her career, Noora has spoken at events supporting the economic independence of women, such as Women’s Day, organized by the British Embassy in Jerusalem. Further, she is a member of the Businesswomen Forum Palestine. She has also participated in the U.S. Department of State’s Premier Professional Exchange Program (IVLP) and as a speaker in Barcelona for “Promoting women empowerment for inclusive and sustainable industrial development in the MENA region" in 2017, in addition to being one of the candidates for the 2018 Vital Voices GROW Fellowship. Apart from producing fashion shows locally, there has been experimentation and interest in her work as a Palestinian businesswoman and designer. She has been interviewed for Zahrat Al Khaleej, Foochia, Marami, and Al Manarah; done radio interviews with Monte Carlo; and been a guest in the studio for Al Jazeera, Palestine Space Channel, and Al Falastiniah. Some of her interviews were in Spiegel in 2018 and Al Arabi Satellite Channel in Lebanon in 2019; in addition, the Union for the Mediterranean showcased her story in their newsletter “8 Women You Should Hear About" in March 2019 (https://us5.campaign-archive.com/?e=&u=f4fcd08cb4876511b070fc25c&id=ffa3188361).

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Noora’s objective is to contribute effectively towards changing the traditional stereotypical way of thinking about Palestinian heritage and to create a fusion between the historic aesthetics of Palestinian heritage and contemporary fashion, while at the same time supporting communities and preserving traditions.