About Dar Noora

About Dar Noora

It is the physical manifestation and realization of a young Palestinian artist’s dream to connect her passion for traditional cross-stitch with her second love: modern fashion. Our products fuse modern styles colored by the multiple contemporary influences inspired by Noora Khalifeh’s personal experience of Jerusalem with traditional Palestinian tatreez. Dar Noora’s pieces offer a fresh and unique interpretation of a classic method.

Dar Noora is also the fruit born of a mission to give a new voice to and to empower the women who have carried on this tradition through the nation’s history. Dar Noora is both the designer and artist, Noora Khalifeh, and the women across Gaza, the West Bank, and Jerusalem who carry out the needlework and without whom Dar Noora would be incomplete.

Noora Khalifeh has taken what many Palestinians accept as a cultural fixture—traditional Palestinian “Tatreez”—but which is, sadly, overlooked as a dated cultural practice. Noora sees in this technique and in these women a hidden national treasure, a hidden talent. Like uncut diamonds in the rough, Dar Noora has guided and polished these talents, empowering them to truly shine. This is a major aspect of Dar Noora’s dream and mission.

Our brand empowers and gives voice to women across Gaza, the West Bank, and Jerusalem who carry out traditional Palestinian needlework and without whom Dar Noora would be incomplete. Dar Noora’s Heritage House sees in this cultural fixture, in these women’s handiwork, and in this modern blend, a hidden national treasure and gift to be shared with the world.